The epidemic situation has been loosened+the real estate has recovered, and the home furnishing industry will usher in recovery in 2023!
The household decoration industry has suffered from "epidemic" and "real estate" for a long time! Now, the epidemic situation and real estate are the two swords hanging on the heads of every household! Uncertainties are removed. For three years, we have seen the dawn of the epidemic cycle and the real estate cycle. The familiar world is coming back!
In the past three years, under the epidemic situation, dealers were closed down, factories were shut down, exhibitions were postponed... The industry was affected from production, operation to daily communication; Real estate enterprises in the real estate industry are thundering, and the advance payment, long payment collection cycle, bad debts and other factors drag down the profits of home furnishing enterprises. Enterprises are walking on thin ice with fear.
At the end of 2022, we will continue to welcome good news. At least 33 cities, such as Guangzhou, Shenzhen, Beijing, Shanghai, Chengdu, Chongqing, Fuzhou and Shijiazhuang, announced the release of the temporary control zone, the cancellation of nucleic acid testing for all staff, and the resumption of public transport and business in all walks of life... At the Guangzhou epidemic prevention and control information conference a few days ago, the * * speakers on the stage took off their masks, and countless people were filled with tears. The virus has become flu like, and free life is gradually returning.
In the real estate industry, relevant departments have successively issued policies to restore the refinancing channels for real estate enterprises and relax the requirements for housing purchase loans. The state helped the market, stopped the decline of the property market, and gave a reassurance to the home building materials industry.
The home furnishing industry will return to normal in 2023!
The normal operation of the store resumed, and the dealer dared to let go
In the past three years, due to the impact of epidemic control, many building materials and home furnishing stores and stores across the country have experienced suspension of business and cannot carry out normal business activities. In some cities with repeated outbreaks, some dealers have only operated for two or three months a year. Many dealers suffered heavy losses, which also hindered their motivation to expand or open new stores. 2023 is a year when the whole customization industry is vigorously promoted. The restoration of normal business order has given many dealers the confidence to show their strength.
Factory production and delivery are guaranteed
The epidemic situation not only affects the business side, but also has a great impact on the production side. Regional containment and production stoppage, staff infection, production stoppage and rectification, delayed material supply due to logistics obstacles, rising freight and raw material prices... In recent years, the back end has also suffered a lot of impacts, which in turn has affected the delivery of the front end, leaving dealers stranded. In the future, the production and logistics will return to the normal track, the enterprise cost will drop, and the dealers will have no worries at home.
The exhibition resumed and the industry exchange and cooperation returned to normal
The exhibition is an important communication channel in the industry, a necessary platform for enterprises to show strength and promote investment attraction, and an important channel for dealers to comprehensively grasp the development trend of the industry and seek business opportunities. In the past two years, the frequent epidemic situation led to the postponement of the exhibition. At the same time, the control of the epidemic situation led to a decline in the popularity of the exhibition and affected the effect of the exhibition.
And next year, the industry exhibition will come as scheduled and the scene of huge crowds will eventually return.
In June this year, Guangzhou Customized Home Furnishing Exhibition, as the first exhibition in the industry, was carried out in a hot way. The 24-hour nucleic acid requirements could not stop the visitors from all over the country, and the number of visitors was still up to 223531. This shows that everyone still has a strong demand for joining brands, understanding new products and seizing new opportunities, and nothing can stop the desire for development.
The year 2023, when everything recovers and is full of change vitality, is coming.
The home furnishing industry is experiencing a historic period of change. The trend of home integration has been strengthened, leading enterprises in various industries have increased their efforts to integrate, and cross industry scuffles are brewing a new industrial pattern. At the same time, the consumption stratification is more clear, creating a diversified market segment, which benefits small and beautiful enterprises. The sea is wide enough for big fish and small fish.
Of course, the market competition is still fierce, which is the inevitable result of the industry's development to maturity. However, enterprises who have experienced many battles are not afraid to see the truth in the battlefield. These three years of unexpected changes and fear of losing freedom temper the mind. The hard time of being unable to be independent has passed. Those who have aspirations are not afraid of change. In 2023, we have to roll up our sleeves and work hard to break through ourselves and welcome new opportunities!
