The Ministry of industry and information technology will launch and implement the action plan for the high-quality development of the household industry
According to relevant news, heyaqiong, director of the Department of consumer goods industry of the Ministry of industry and information technology, introduced at the regular policy briefing of the State Council that at present, consumption is also the first driving force of economic growth, and the contribution of final consumption expenditure to economic growth has also exceeded 60%. Therefore, promoting the consumption of green smart appliances is not only the need to support economic growth, but also the need to promote industrial upgrading, but also an effective way to enhance the people's sense of happiness and gain.
The Ministry of industry and information technology, together with relevant departments, in accordance with the decisions and arrangements of the Party Central Committee and the State Council, will continue to work simultaneously from both sides of supply and demand to lead and drive the consumption of household appliances with high-quality supply. There are three specific measures:
First, tap consumption hotspots and enhance the adaptability of supply to demand. The Ministry of industry and information technology issued guidelines for upgrading and innovating consumer goods. So far, it has released 8 batches of 431 excellent products. In addition, the Ministry of industry and information technology continues to carry out the promotion of ultra-high definition video "one hundred cities and one thousand screens", guide enterprises and social capital to actively invest, and promote new categories such as energy-efficient household appliances, smart household appliances, healthy household appliances, and high-quality small household appliances to meet the needs of thousands of households. The Ministry of industry and information technology will strengthen green design, improve supply capacity, vigorously promote green manufacturing, speed up the environmental protection substitution of household appliance refrigerants and foaming agents and other effective measures in the field of green household appliances, so as to promote the rapid development of green household appliances in China. In addition, we should meet the needs of the majority of consumers, actively carry out personalized design, flexible production, and promote new models such as on-demand customization and reverse customization to meet the personalized needs of consumers. The most important thing is to promote the expansion and upgrading of consumption.
Second, create a diversified scene to promote the efficient connection between production and consumption. The Ministry of industry and information technology is considering moving the starting point of the policy to families and individuals, so as to smooth the relationship between consumers and producers. At present, the Ministry of industry and information technology is mainly doing two important activities: the first is to accelerate the "three products" action of promoting digitalization to help the consumer goods industry. The second is to organize and carry out the "three products" nationwide tour of the consumer goods industry in 2022. It is mainly to create hundreds of consumption promotion activities such as the green smart home appliance online shopping festival. Another is to promote the construction of smart home appliance standard system, strengthen the implementation and promotion of a series of group standards for the safe service life of home appliances, advocate the concept of green consumption, and promote the updated consumption of home appliances. The other is to support the construction of immersive and one-stop shopping experiences such as experience pavilions and home life pavilions of smart appliances, which are of special concern to the general public. Every effort should be made to unblock the consumption channels of home appliances, so that consumers can buy and use them with ease.
The last measure is to strengthen policy guidance and build a solid industrial foundation for consumption upgrading. Recently, the Ministry of industry and information technology will launch and implement an action plan for the high-quality development of the home furnishing industry, which will promote the integrated development of large home furnishing industries including home appliances and home furnishings, and deploy a series of specific tasks from the key links of enterprise R & D and design, production and manufacturing, operation and management, public services, including brand promotion, to improve the development level of the whole industrial chain and create more home application scenarios, It mainly wants to make more efforts in increasing varieties, improving quality and creating brands in the field of household appliances. In the field of home appliances, we should cultivate a number of demonstration factories of intelligent manufacturing, build a number of well-known brands with a scale of more than 10 billion and 100 billion, and promote a number of high-quality enterprises and a series of new products and boutiques, so as to continuously enhance the confidence of home appliance consumption.
